Ever since I attended Robb Wolf's seminar in Brooklyn a few months ago, I've been excited for his book to come out. Well, just a few days ago he released the new cover, and The Paleo Solution is up on Amazon. Pre-order this book.
Two thoughts on why he chose a great title:
- I love that he uses the world solution (The Paleo Solution). This evolutionary approach to health really is about solving problems. We do this because it works, not because of ideology. Plus, the word solution conveys that paleo can help a wide variety of health problems (osteoporosis, acne, IBS), it's not just about a diet to lose weight.
- Okay, okay, the word DIET is in big red bold letters just below. I'm quite sure the publisher insisted on it. Even so, the usage is brilliant if you see what Robb has done. He's used the word diet as part of the phrase "The Original Human Diet". I've always liked "The Human Diet" because this usage of diet is actually the proper way to use the term — the types of foods that a person or species eats, not necessarily for weight loss.
So Robb gets a title that doesn't use the word diet, he still puts DIET on the cover, and he actually uses diet in the proper sense of the term. Love it.