The NYT Style section ran two nice pieces on paleo. Basically, it’s not going away:

…the time has passed when it could be written off as a fringe movement…

It’s spawned an ecosystem of businesses, plus is gaining a celebrity following:

Actors like Megan Fox, Jessica Biel and Matthew McConaughey have reportedly taken the plunge.

And it’s not just about diet:

“You start thinking, ‘Wait a minute, if I can fix my diet from ancestral health principles, what else can I fix through ancestral health principles?’ The list is endless.”

Oh yes, and Michelle Tam of the wonderful NomNomPaleo has been dubbed “something of a Martha Stewart of Paleo.” And products promoted in the paleosphere often take off:

As Bloomberg Businessweek reported last fall, Indow Windows, the Portland, Ore.-based manufacturer of her window inserts, said traffic to its site tripled after Ms. Nam tweeted that she was “the happiest zombie on the planet” thanks to the company’s product.

Nice quote from my book:

As John Durant, a founder of Paleo NYC and Barefoot Runners NYC, put it in his 2013 book, “The Paleo Manifesto: Ancient Wisdom for Lifelong Health,” “other animals don’t ‘exercise’ so much as they either play or just do what is required to survive. Birds fly. Fish swim.”

Read the whole thing: “The Paleo Lifestyle: The Way, Way, Way Back.”

They also have a second article: A 10-Step Paleo Immersion Plan. A pretty good summary, with some excellent reading recommendations:

9. Reading There is no shortage of Paleo bibles, including “The Paleo Diet,” by Loren Cordain, Robb Wolf’s “The Paleo Solution” and John Durant’s “Paleo Manifesto.”

This comes four and a half years after the original NYT Style section piece on paleo. Nice to receive some validation that it’s not as much of a fad as some people speculated.

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