[start rant] So Citibank has a new series of ads up in the NYC subway. My roommate snapped this particularly ridiculous one for me. Have a look:
This ad is not only stupid, but insultingly stupid.
First, you know my feelings on gourmet cupcakes. But let's leave those aside for the moment.
Second, Citibank asks "What's your locavore story?" — suggesting that eating a gourmet cupcake makes you a locavore. Huh? Please explain how eating a cupcake makes you a locavore. I really doubt that the flour and sugar used to make that cupcake came from the area. By Citibank's logic, that would mean that any food product that you buy makes you a locavore, because you bought it in geographical proximity to your body. It doesn't make any sense.
Third, in the small print on the lower right, it reads: "Eat local and bank local at our new flagship Citibank branch at 14th Street and Broadway." Okay, so now Citibank will have you believe that Citibank is a local bank. I'm as pro-free enterprise as they come (not that Citibank is a sterling example of free enterprise), but this is just over the top.
I suppose there is a sort of logic to the ad. It's just as ridiculous to think that banking at Citibank is some sort of local action, as scarfing down over-priced gourmet cupcakes makes you a locavore.