I think that model is doing MovNat.
This month’s issue of Elle Canada has a trend piece on “caveman chic”:
“In fact, sartorial references to the Stone Age were as obvious as a wooly mammoth in this season’s collections. Jean Paul Gaultier showed animal pelts and feathered, furry coats and completed the look with panther-print hair tattoos; Zuhair Murad played with fierce fur skirts and mantles; Versace got wild with zebra-print fur coats with blood-red collars; Michael Kors roared with camo fur; and Prada featured fur coats over sleeveless dresses with plunging necklines. (Basically, there was a lot of fur — a trend first seen in the fall/winter collections of 10,000 B.C., which was also, coincidentally, a big year for loincloths.)”
“Durant believes that natural-movement programs, like the wildly popular CrossFit, adventure races and mud runs, tap into our most basic human drives. ‘The way people work out now lacks purpose and meaning,’ he explains. ‘Saving someone from drowning, hunting a wild animal so the girl you like will notice you: These are timeless motivations.”
Here’s the full (and hilarious) piece. This may be my favorite paleo trend piece to date.